VIP Hair Colour Shampoo Pack Black 40 ml Pack of 3

VIP Hair Colour Shampoo Pack Black 40 ml Pack of 3

VIP Hair Colour Shampoo Pack Black is a convenient and easy way to color your hair at home. This pack includes 3 sachets of 40 ml each, making it perfect for multiple applications.

Key Features:
1. Easy to use shampoo formula for quick and hassle-free hair coloring.
2. Enriched with natural ingredients that nourish and protect the hair.
3. Long-lasting color that covers gray hair effectively.

For whom:
This hair color shampoo is suitable for men and women who want to touch up their hair color or cover up gray hair in between salon visits. It is ideal for those who prefer a quick and mess-free hair coloring solution.

Pros:
1. Quick and convenient application.
2. Nourishing ingredients for healthy hair.
3. Long-lasting color.

Cons:
1. Limited color options available.
2. May require multiple applications for desired results.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Convenient pack size and black color option meet consumer preferences.	Euromonitor
Brand Strength	20	10	VIP brand well-known and trusted in hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for hair color shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for value-conscious Indian consumers.	Retail Gazette
Competition	10	6	Facing competition from other hair color shampoo brands in the market.	Nielsen
Use-case Advantage	5	5	Saves time by combining hair color and shampoo in one product.	Kantar
Final Market Score	100	66/100 (3.30/5)	VIP Hair Colour Shampoo Pack Black 40 ml Pack of 3 well-positioned in growing Indian hair color shampoo market.

Factor	Rating (out of 5)	Notes
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