VIP Hair Colour Shampoo Brown Ammonia Free Hair Colour for Men and Women 20ml Pack of 5

VIP Hair Colour Shampoo Brown Ammonia Free Hair Colour for Men and Women 20ml Pack of 5

VIP Hair Colour Shampoo is a convenient and easy-to-use hair colour solution that comes in a pack of five 20ml sachets. This product is specially formulated to provide a natural-looking brown hair colour without the use of harsh chemicals like ammonia.

Key Features: - Ammonia-free formula gentle on scalp and hair - Provides long-lasting colour in just 15 minutes - Easy application process with no mixing required - Leaves hair shiny and soft after colouring

For whom: VIP Hair Colour Shampoo is suitable for both men and women looking to touch up their grey hair or change their hair colour to brown. It is a great option for those who want a quick and mess-free hair colouring experience.

Pros: - Ammonia-free formula is gentle on hair and scalp - Easy and convenient application process - Provides natural-looking brown hair colour - Leaves hair shiny and soft after colouring

Cons: - May not be suitable for drastic hair colour changes - Might require multiple applications for desired colour intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free formula and suitable for both men and women.	Nielsen
Brand Strength	20	10	VIP is a well-known brand in India for hair care products.	Euromonitor
Category Momentum	20	15	Growing demand for hair color shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from other established hair color shampoo brands.	IRI
Use-case Advantage	5	5	Convenient pack size for single-use application.	Kantar
Final Market Score	100	66/100 (3.30/5)	VIP Hair Colour Shampoo Brown offers a balanced mix of features and pricing in the competitive Indian hair color shampoo market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—