Vichy Dercos Anti Dandruff Treatment Shampoo for Dry Hair 200ml

Vichy Dercos Anti Dandruff Treatment Shampoo for Dry Hair 200ml

The Vichy Dercos Anti Dandruff Treatment Shampoo is a specially formulated shampoo designed to target dandruff while also hydrating dry hair. It is gentle on the scalp and hair, leaving it feeling clean and refreshed.

Key features of this shampoo include its anti-dandruff properties, its ability to moisturize dry hair, and its soothing effects on the scalp. It contains active ingredients such as selenium disulfide and salicylic acid to effectively combat dandruff.

This shampoo is suitable for individuals with dry hair who are struggling with dandruff. It is ideal for those looking for a solution that not only treats dandruff but also nourishes and hydrates their hair.

Pros: - Effectively combats dandruff - Hydrates and nourishes dry hair - Soothes the scalp - Gentle formula Cons: - Can be a bit pricey compared to other shampoos - May not be suitable for all hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for dry hair, addressing a common concern in India.	GfK, Nielsen
Brand Strength	20	10	Vichy is a well-known brand with good reputation in India.	Brandwatch, Kantar
Category Momentum	20	15	Strong demand for anti-dandruff shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI, Retail360
Competition	10	6	Facing competition from other established anti-dandruff shampoo brands.	Euromonitor, Kantar
Use-case Advantage	5	5	Effective in treating dandruff without drying out the hair.	Spins, IRI
Final Market Score	100	66/100 (3.30/5)	Vichy Dercos Anti Dandruff Shampoo is well-positioned in the Indian market for dry hair segment.

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