Vedini Translucent Shampoo Base Base SLS SLES Sulphate and Paraben free 400ml

Vedini Translucent Shampoo Base Base SLS SLES Sulphate and Paraben free 400ml

- Vedini Translucent Shampoo Base is a gentle and effective shampoo base that is free from SLS, SLES, sulphates, and parabens. It is designed to cleanse the hair without stripping it of its natural oils.

- Key features of this shampoo base include its translucent formula, which allows for customization with essential oils, fragrance oils, and colorants. It lathers well and leaves the hair feeling clean and refreshed.

- This shampoo base is suitable for individuals with sensitive scalps or those who prefer to use products that are free from harsh chemicals. It is also great for anyone looking to create their own customized shampoo blends.

- Pros: Free from SLS, SLES, sulphates, and parabens; customizable formula; gentle on the hair and scalp.
Cons: May not lather as much as traditional shampoos; may require additional ingredients for desired scent and color.

Overall, Vedini Translucent Shampoo Base is a versatile and gentle option for those seeking a natural and customizable shampoo experience.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SLS, SLES, Sulphate, and Paraben-free formulation aligns with current consumer preferences for clean beauty products.	Euromonitor
Brand Strength	20	18	Established brand reputation for quality and innovation in hair care.	Brandwatch
Category Momentum	20	15	Growing demand for natural and chemical-free hair care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to other premium natural shampoo brands in the market.	Kantar
Competition	10	5	Facing increasing competition from new entrants offering similar natural shampoo alternatives.	Nielsen
Use-case Advantage	5	3	Versatile base suitable for customization and personalization by consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and formulation alignment with market trends position this shampoo base well in the Indian hair care segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—