TRue FRoG Anti Hairfall Shampoo To Reduce Hairfall and Encourage New Growth with Bhringraj and Pea Sprout Extract for Damages Dry and Frizzy Hair 250 ml

TRue FRoG Anti Hairfall Shampoo To Reduce Hairfall and Encourage New Growth with Bhringraj and Pea Sprout Extract for Damages Dry and Frizzy Hair 250 ml

Key Features: - Contains Bhringraj and Pea Sprout Extract to reduce hair fall and encourage new hair growth - Suitable for damaged, dry, and frizzy hair - Comes in a 250 ml bottle for long-lasting use

For whom: - Ideal for individuals struggling with hair fall and looking to promote new hair growth - Suitable for those with damaged, dry, and frizzy hair

Pros: - Contains natural ingredients known for their hair strengthening and growth-promoting properties - Helps to nourish and hydrate the hair, leaving it soft and manageable - May reduce hair fall and promote thicker, healthier hair

Cons: - Some users may find the scent of the product to be strong - Results may vary for each individual, and consistency in usage is key to seeing improvement

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients like Bhringraj and Pea Sprout Extract cater to specific hair concerns.	Vogue
Brand Strength	20	18	Established brand with positive reputation in haircare sector.	Brandwatch
Category Momentum	20	15	Growing demand for haircare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium haircare products.	Forbes
Competition	10	8	Facing competition from established brands offering similar hair fall solutions.	Business Standard
Use-case Advantage	5	5	Addresses common hair fall and frizz issues effectively.	Elle
Final Market Score	100	76/100 (3.80/5)	Innovative shampoo with strong brand and competitive pricing, facing growing demand in Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Festive Sales	0.0	—
Performance in Climate	0.0	—