TRue FRoG Anti Dandruff Shampoo for Dry and Frizzy Hair with Black pepper Fruit Inga Bark Extract and Tea Tree Oil 250 ml

TRue FRoG Anti Dandruff Shampoo for Dry and Frizzy Hair with Black pepper Fruit Inga Bark Extract and Tea Tree Oil 250 ml

TRue FRoG Anti Dandruff Shampoo is specially formulated for dry and frizzy hair, targeting dandruff and providing hydration to the hair. It contains natural ingredients like Black pepper Fruit, Inga Bark Extract, and Tea Tree Oil to help combat dandruff effectively.

Key Features: - Formulated for dry and frizzy hair - Contains natural ingredients like Black pepper Fruit, Inga Bark Extract, and Tea Tree Oil - Helps to combat dandruff and provide hydration to the hair - Comes in a convenient 250 ml size bottle

For whom: TRue FRoG Anti Dandruff Shampoo is suitable for individuals with dry, frizzy hair who are looking for a solution to dandruff issues. It is ideal for those who prefer natural ingredients in their hair care products.

Pros: - Effective in combating dandruff - Natural ingredients provide hydration to the hair - Helps to improve the overall condition of dry and frizzy hair

Cons: - May not be suitable for individuals with specific allergies to the ingredients - Some users may find the scent of the shampoo too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients like Black pepper Fruit Inga Bark Extract and Tea Tree Oil cater to specific needs of dry and frizzy hair.	Euromonitor
Brand Strength	20	15	TRue FRoG is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	10	Strong growth in demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from established brands offering similar products.	Kantar
Use-case Advantage	5	3	Addresses the common issues of dry and frizzy hair effectively.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	TRue FRoG Anti Dandruff Shampoo for Dry and Frizzy Hair is well-positioned in the Indian market with its unique ingredients and competitive pricing.

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