TRESemme Smooth Shine Shampoo 1000ml With Vitamin H and Silk Protein Salon Smooth Silky Hair Shiny and Smooth Hair Intense Hydration

TRESemme Smooth Shine Shampoo 1000ml With Vitamin H and Silk Protein Salon Smooth Silky Hair Shiny and Smooth Hair Intense Hydration

Key Features: - Contains Vitamin H and Silk Protein for salon-smooth, shiny hair - Provides intense hydration for smooth and silky hair - Helps in reducing frizz and taming unruly hair - Suitable for all hair types

For whom: - Ideal for individuals looking to achieve smooth, shiny hair with intense hydration - Suitable for all hair types, including dry, damaged, and frizzy hair

Pros: - Leaves hair feeling silky and smooth - Provides a salon-like finish at home - Helps in reducing frizz and taming unruly hair

Cons: - The scent may be too strong for some individuals - May not work as effectively for extremely damaged hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin H and Silk Protein align with Indian consumers' preference for natural ingredients.	Euromonitor
Brand Strength	20	18	TRESemme is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in the market.	AC Nielsen
Competition	10	8	Facing strong competition from other premium shampoo brands in India.	GfK
Use-case Advantage	5	5	Addresses the need for intense hydration in Indian climate conditions.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with suitable features and pricing, facing competitive market.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—