TRESemme Silk Press Smoothing Shampoo 375ml Sulfate Free Shampoo Salon Like Straight Hair

TRESemme Silk Press Smoothing Shampoo 375ml Sulfate Free Shampoo Salon Like Straight Hair

Key Features: - Sulfate-free formula for gentle cleansing - Infused with silk proteins for smooth and sleek hair - Provides salon-like straight hair results - Helps control frizz and flyaways

For whom: - Ideal for those with frizzy or unruly hair - Suitable for all hair types - Perfect for those looking for a sleek, straight look without visiting the salon

Pros: - Leaves hair feeling soft and manageable - Helps maintain smooth and straight hair for longer - Sulfate-free formula is gentle on the hair and scalp

Cons: - May not lather as much as traditional shampoos - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free formula and salon-like straightening appeal to Indian consumers	Nielsen
Brand Strength	20	18	TRESemme is a well-established brand in the Indian haircare market	Euromonitor
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar salon-quality shampoos in India	Kantar
Competition	10	8	Facing competition from other premium salon-quality shampoos in India	IRI
Use-case Advantage	5	5	Addresses the need for straight hair maintenance in Indian climate	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with relevant features, facing competitive market in India

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—