The Skin Story Keratin Shampoo for Normal Hair Deep Cleansing Frizz Control for Dry Hair Nourishing Shampoo Enriched with Argan Oil Macadamia Oil Biotin Paraben Free Women Men 190ml

The Skin Story Keratin Shampoo for Normal Hair Deep Cleansing Frizz Control for Dry Hair Nourishing Shampoo Enriched with Argan Oil Macadamia Oil Biotin Paraben Free Women Men 190ml

The Skin Story Keratin Shampoo is specially formulated for normal hair to provide deep cleansing and frizz control. This nourishing shampoo is enriched with Argan Oil, Macadamia Oil, and Biotin to help strengthen and moisturize the hair. And, it is free from parabens, making it safe for daily use.

Key Features: - Deep cleanses and controls frizz - Enriched with Argan Oil, Macadamia Oil, and Biotin - Suitable for both women and men - Paraben-free formula - Nourishing and strengthening for healthy hair

For normal hair types looking to keep their hair clean, frizz-free, and well-nourished, The Skin Story Keratin Shampoo is the perfect choice. Whether you're dealing with dryness, frizz, or just want to maintain your hair's health, this shampoo is suitable for all genders and hair types.

Pros: - Deep cleansing formula - Controls frizz effectively - Nourishing ingredients for healthy hair - Suitable for both men and women - Paraben-free for gentle cleansing Cons: - May not provide enough hydration for extremely dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Innovative formula with key ingredients like Argan Oil and Biotin meeting consumer needs.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in hair care sector.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar premium hair care products in the market.	Kantar
Competition	10	10	Facing moderate competition from other premium hair care brands offering similar benefits.	Nielsen
Use-case Advantage	5	3	Addresses common hair concerns like frizz control and nourishment for both men and women.	GfK
Final Market Score	100	66/100 (3.30/5)	Innovative shampoo with strong market potential in the premium hair care segment.

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