The Body Shop Vegan Moringa Shine Protection Shampoo 250 Ml For Dull Hair Vegan

The Body Shop Vegan Moringa Shine Protection Shampoo 250 Ml For Dull Hair Vegan

The Body Shop Vegan Moringa Shine Protection Shampoo is a cruelty-free and vegan-friendly shampoo specifically designed for dull hair. Formulated with ingredients like Moringa seed oil, this shampoo helps to bring shine and protection to your hair.

Key Features:
- Cruelty-free and vegan-friendly
- Formulated with Moringa seed oil
- Helps bring shine and protection to dull hair

For whom:
This shampoo is perfect for anyone with dull hair looking to add shine and protection to their locks. Whether you have straight, curly, or wavy hair, this shampoo can help revitalize your hair and give it a healthy glow.

Pros:
- Cruelty-free and vegan
- Adds shine and protection to dull hair
- Suitable for all hair types

Cons:
- May not be as effective on extremely damaged hair
- Scent may not be appealing to everyone

Overall, The Body Shop Vegan Moringa Shine Protection Shampoo is a great option for those looking to add shine and protection to their dull hair in a cruelty-free and vegan-friendly way.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Moringa extract and shine protection cater to the needs of consumers with dull hair.	Euromonitor, Kantar
Brand Strength	20	10	The Body Shop is a well-known brand with a strong presence in India.	Euromonitor, Kantar
Category Momentum	20	15	Growing demand for vegan hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar vegan shampoos in the market.	Euromonitor, Kantar
Competition	10	6	Facing competition from other vegan shampoo brands with similar offerings.	Euromonitor, Kantar
Use-case Advantage	5	5	Addresses the specific concern of dull hair, offering a unique solution.	Mintel
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian vegan shampoo market segment with a focus on dull hair.

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