The Body Shop Tea Tree Purifying Balancing Shampoo 250 ml

The Body Shop Tea Tree Purifying Balancing Shampoo 250 ml

- About Product The Body Shop Tea Tree Purifying Balancing Shampoo is a gentle yet effective shampoo that helps to remove impurities and excess oil from the scalp, leaving hair feeling clean and refreshed. It is enriched with tea tree oil, known for its purifying and balancing properties.

- Key Features This shampoo is suitable for daily use and is free from parabens, silicones, and colorants. It helps to cleanse and clarify the scalp, making it ideal for those with oily or combination hair types. The refreshing tea tree scent leaves hair smelling great.

- For whom This shampoo is perfect for those looking for a purifying and balancing shampoo that can help to remove impurities and excess oil from the scalp. It is suitable for all hair types but is particularly beneficial for those with oily or combination hair.

- Pros & Cons Pros: The tea tree oil in this shampoo helps to purify and balance the scalp, leaving hair feeling clean and refreshed. It is gentle enough for daily use and has a refreshing scent. Cons: Some may find the tea tree scent too strong, and those with dry hair may find this shampoo too clarifying. It can also be expensive compared to other shampoos on the market.

Overall, The Body Shop Tea Tree Purifying Balancing Shampoo is a great option for those looking for a clarifying shampoo that can help to refresh and balance the scalp.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tea tree oil known for its purifying properties, aligns with Indian consumers' preference for natural ingredients.	Kantar
Brand Strength	20	18	The Body Shop is a well-known brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	14	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	6	Facing competition from both international and local brands offering similar tea tree oil-based shampoos.	IRI
Use-case Advantage	5	3	Addresses common hair issues like dandruff and oily scalp effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective natural ingredients, facing competitive market.

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