Teens Tweens Gentle Clarifying Shampoo For Kids Teenagers Boys Girls Ages 7 18 Vegan Aloe Vera Hydrolyzed Keratin Biotin Paraben Sulfate Free Shampoo 300 ML

Teens Tweens Gentle Clarifying Shampoo For Kids Teenagers Boys Girls Ages 7 18 Vegan Aloe Vera Hydrolyzed Keratin Biotin Paraben Sulfate Free Shampoo 300 ML

This gentle clarifying shampoo is specially formulated for kids and teenagers ages 7-18. It is vegan and free of harsh chemicals like parabens and sulfates, making it safe for young, growing hair.

Key features include the use of aloe vera, hydrolyzed keratin, and biotin to nourish and strengthen hair. This shampoo helps to clarify the scalp and remove build-up, leaving hair feeling clean and refreshed.

This shampoo is perfect for teens and tweens who want a gentle yet effective cleansing product for their hair. It is suitable for both boys and girls, and can be used on all hair types.

Pros: - Gentle formula safe for young hair - Vegan and free of harsh chemicals - Nourishes and strengthens hair with aloe vera, keratin, and biotin Cons: - May not provide enough moisture for very dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates key ingredients like aloe vera, keratin, and biotin, aligning with current consumer preferences for natural and nourishing hair products.	Vogue India, Elle India
Brand Strength	20	10	Established brand reputation in the Indian market for quality hair care products.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for gentle hair care products for kids and teenagers.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced within the premium segment, offering value for money compared to similar products in the market.	The Economic Times, Livemint
Competition	10	6	Facing moderate competition from established brands and emerging niche players in the segment.	Business Today, Financial Express
Use-case Advantage	5	5	Tailored specifically for the hair care needs of kids and teenagers, providing a unique solution in the market.	India Today, Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Well-positioned gentle clarifying shampoo for kids and teenagers in the Indian market.

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