TAC The Ayurveda Co Methi Sulphate Free Shampoo For Women Men For Dry And Frizzy Hair With Amla Bhringraj SLS And Paraben Free 250ml

TAC The Ayurveda Co Methi Sulphate Free Shampoo For Women Men For Dry And Frizzy Hair With Amla Bhringraj SLS And Paraben Free 250ml

This TAC Methi Sulphate Free Shampoo is specially formulated for both women and men with dry and frizzy hair. It is enriched with the goodness of Amla and Bhringraj, known for their nourishing and strengthening properties.

Key Features: - Sulphate and paraben-free formula - Contains Amla and Bhringraj for nourishment - Suitable for dry and frizzy hair

For whom: This shampoo is ideal for individuals with dry and frizzy hair looking for a natural and gentle solution to cleanse and nourish their hair.

Pros: - Natural ingredients for nourishment - Sulphate and paraben-free - Suitable for both men and women

Cons: - May not lather as much as traditional shampoos - Some users may not like the scent of Amla and Bhringraj

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate and paraben-free formula with key Ayurvedic ingredients aligns with market trends.	Euromonitor
Brand Strength	20	15	Established brand with strong reputation in Ayurvedic haircare.	Brand Equity
Category Momentum	20	10	Growing demand for natural haircare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos in the market.	AC Nielsen
Competition	10	6	Facing strong competition from other established Ayurvedic haircare brands in the market.	IRI
Use-case Advantage	5	5	Addresses the specific needs of dry and frizzy hair, a common concern in India.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural shampoo for dry and frizzy hair in a competitive Ayurvedic haircare market.

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