Sunsilk Lusciously Thick Long Shampoo 180 ml

Sunsilk Lusciously Thick Long Shampoo 180 ml

Sunsilk Lusciously Thick Long Shampoo is specifically designed to strengthen and nourish long hair, providing it with a luscious thickness and helping to prevent breakage and split ends.

Key Features:
- Enriched with keratin yogurt complex
- Formulated to strengthen and nourish long hair
- Provides a luscious thickness to hair
- Helps prevent breakage and split ends

For whom:
This shampoo is ideal for individuals with long hair who are looking to strengthen and thicken their locks, while also preventing breakage and split ends.

Pros:
- Helps to strengthen and nourish long hair
- Provides a luscious thickness to hair
- Helps prevent breakage and split ends

Cons:
- May not be suitable for individuals with short hair or hair that is not in need of extra thickness.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sunsilk Lusciously Thick Long Shampoo meets the needs of Indian consumers for thick and long hair.	Retail360
Brand Strength	20	18	Sunsilk is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Shampoos category growing steadily in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	10	Facing moderate competition from other brands offering similar products.	Euromonitor
Use-case Advantage	5	3	Offers unique benefits for thick and long hair maintenance.	Kantar
Final Market Score	100	76/100 (3.80/5)	Sunsilk Lusciously Thick Long Shampoo 180 ml holds a strong position in the Indian shampoo market segment.

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