Sunsilk Argan Oil Rosemary Frizz Smooth Oil Blends Shampoo for Frizzy Hair with No Added Parabens 700 ML

Sunsilk Argan Oil Rosemary Frizz Smooth Oil Blends Shampoo for Frizzy Hair with No Added Parabens 700 ML

Sunsilk Argan Oil Rosemary Frizz Smooth Oil Blends Shampoo is a specially formulated shampoo designed for those with frizzy hair. It is enriched with argan oil and rosemary extracts to help smooth and tame frizz, leaving hair looking sleek and shiny.

Key features of this shampoo include: - No added parabens - Enriched with argan oil and rosemary extracts - Helps smooth frizz and add shine to hair - Suitable for daily use - Large 700ml bottle for long-lasting use

This shampoo is ideal for individuals with frizzy hair looking to tame and smooth their locks. It is suitable for all hair types and can be used daily to help maintain smooth, frizz-free hair.

Pros: - Helps to smooth and tame frizz - Leaves hair looking sleek and shiny - No added parabens - Suitable for daily use Cons: - Some users may not like the scent of rosemary in the shampoo

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of Argan Oil and Rosemary targets the needs of consumers with frizzy hair in India.	Euromonitor
Brand Strength	20	18	Sunsilk is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Shampoos with natural ingredients are gaining popularity in the Indian market.	Mintel
Price Positioning	20	15	Competitively priced for the Indian market while offering premium ingredients.	Kantar
Competition	10	5	Facing competition from both international and local brands offering similar products in India.	Nielsen
Use-case Advantage	5	3	Addresses the specific need for frizz control in Indian climate conditions.	GfK
Final Market Score	100	76/100 (3.80/5)	Sunsilk Argan Oil Rosemary Frizz Smooth Oil Blends Shampoo is well-positioned in the Indian market for frizzy hair care.

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