SugarBoo Curls Cleansing Shampoo 200ml for Dry Frizzy Wavy Curly Hair Vegan CG Friendly No Parabens Sulphates Other Nasties

SugarBoo Curls Cleansing Shampoo 200ml for Dry Frizzy Wavy Curly Hair Vegan CG Friendly No Parabens Sulphates Other Nasties

Key Features: - Specifically designed for dry, frizzy, wavy, and curly hair types - Vegan and cruelty-free - CG (Curly Girl) Friendly formula - Free from parabens, sulphates, and other harsh chemicals

For whom: This cleansing shampoo is perfect for those with dry, frizzy, wavy, and curly hair looking for a gentle yet effective way to cleanse their locks without stripping them of moisture.

Pros: - Leaves hair feeling clean and refreshed without drying it out - Helps to define and enhance natural curls - Gentle formula suitable for sensitive scalps

Cons: - May not lather as much as traditional shampoos due to its gentle formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses specific needs of Indian consumers with dry, frizzy, wavy, and curly hair.	Nielsen
Brand Strength	20	18	Established brand with a loyal customer base in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for specialized hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing moderate competition from other brands offering similar hair care solutions.	IRI
Use-case Advantage	5	5	Offers vegan and CG-friendly formula, meeting the rising demand for natural products.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong product positioning with competitive pricing in a growing market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—