Style Aromatherapy Professional Keratin Shampoo After Straightening and Smoothening treatment 400 ml SLS SLES Free Salt Free Paraben Free

Style Aromatherapy Professional Keratin Shampoo After Straightening and Smoothening treatment 400 ml SLS SLES Free Salt Free Paraben Free

Style Aromatherapy Professional Keratin Shampoo is specially formulated for use after straightening and smoothening treatments to help maintain and extend the results.

Key Features: - Contains keratin to help strengthen and protect hair - SLS, SLES, salt, and paraben-free formula - Leaves hair feeling soft, smooth, and frizz-free - Helps to prolong the effects of straightening and smoothening treatments

For whom: This shampoo is ideal for those who have had straightening or smoothening treatments and want to keep their hair looking and feeling great for longer. It is suitable for all hair types, including color-treated hair.

Pros: - Helps to maintain and extend the effects of straightening and smoothening treatments - Leaves hair feeling soft and smooth - Free from harsh chemicals like SLS, SLES, salt, and parabens Cons: - Some may find the price point to be higher than other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored features for post-straightening and smoothening treatment maintenance	GfK
Brand Strength	20	18	Established brand with a reputation for quality hair care products	Euromonitor
Category Momentum	20	15	Growing demand for professional hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced within the premium hair care segment	Nielsen
Competition	10	8	Facing moderate competition from other professional hair care brands	IRI
Use-case Advantage	5	5	Specifically formulated for keratin-treated hair, meeting a niche need	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the premium hair care segment with a focus on post-treatment maintenance

Factor	Rating (out of 5)	Notes
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