Siso Permanent Hair Color Shampoo Pump pack Natural Black 180ml with Siso Aloe Vera Shampoo with conditioner 200ml Daily use

Siso Permanent Hair Color Shampoo Pump pack Natural Black 180ml with Siso Aloe Vera Shampoo with conditioner 200ml Daily use

Key Features: - Permanent hair color shampoo in pump pack for easy application - Natural black shade for a classic look - Infused with aloe vera for added nourishment - Comes with a complementary aloe vera shampoo and conditioner for daily use

For whom: - Individuals looking for a convenient way to color their hair at home - Those who prefer natural black shades - People who want to maintain their hair health with aloe vera products

Pros: - Easy to use pump pack for mess-free application - Natural black shade for a timeless look - Aloe vera enriched formula for added nourishment

Cons: - Results may vary based on individual hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of hair color and aloe vera shampoo meets consumer preference for multi-functional products.	Euromonitor
Brand Strength	20	15	Siso is a recognized brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from established brands offering similar hair care solutions.	Kantar
Use-case Advantage	5	5	Convenient pump pack design and daily use formulation cater to busy Indian consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Siso Permanent Hair Color Shampoo Pump pack positioned well in the Indian market with its unique combination and competitive pricing.

Factor	Rating (out of 5)	Notes
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