Shunyam All Natural Shampoo Bar for Dry and Frizzy Hair Sulphate Free Natural Eco Friendly Sustainable Plastic Free Hibiscus Punch 70 gm

Shunyam All Natural Shampoo Bar for Dry and Frizzy Hair Sulphate Free Natural Eco Friendly Sustainable Plastic Free Hibiscus Punch 70 gm

About Product: Shunyam All Natural Shampoo Bar is a sustainable and eco-friendly option for those looking to reduce their plastic usage in their hair care routine. This shampoo bar is made with all natural ingredients, including hibiscus extract, and is free of sulphates, making it a gentle option for dry and frizzy hair.

Key Features: - Made with all natural ingredients - Free of sulphates - Eco-friendly and sustainable - Plastic-free packaging - Formulated specifically for dry and frizzy hair - Infused with hibiscus extract for added nourishment

For whom: This shampoo bar is ideal for those with dry and frizzy hair who are looking for a more natural and sustainable hair care option. It is also great for individuals looking to reduce their plastic usage and environmental impact.

Pros: - All natural ingredients - Sulphate-free formula - Eco-friendly and sustainable option - Plastic-free packaging - Nourishing hibiscus extract - Specifically formulated for dry and frizzy hair

Cons: - Some may find the transition to a shampoo bar challenging - May not lather as much as traditional liquid shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate-free, eco-friendly, and hibiscus-infused formula meets current market trends.	GfK, Nielsen
Brand Strength	20	18	Established brand reputation for quality natural hair care products.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for natural and eco-friendly hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar natural shampoo bars in the market.	IRI, KPMG
Competition	10	8	Facing moderate competition from other natural shampoo bar brands in the segment.	Forrester, Deloitte
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry and frizzy hair effectively.	Statista
Final Market Score	100	76/100 (3.80/5)	Strong market fit with growing demand for natural, eco-friendly hair care products in India.

Factor	Rating (out of 5)	Notes
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