Seren Extra Mild Shampoo 200ml Pack of 2

Seren Extra Mild Shampoo 200ml Pack of 2

Seren Extra Mild Shampoo is a gentle and nourishing shampoo designed for those with sensitive scalp or hair. It is free from harsh chemicals and fragrance, making it suitable for daily use without causing any irritation.

Key features of Seren Extra Mild Shampoo include its mild formula that cleanses the hair without stripping it of its natural oils, leaving hair soft and manageable. It is also enriched with nourishing ingredients like aloe vera and coconut oil to help hydrate and strengthen the hair.

This shampoo is perfect for individuals with sensitive scalp or hair, as well as those who prefer a gentle and mild shampoo for their daily hair care routine. It is safe for all hair types and can be used by both men and women.

Pros: - Gentle and mild formula - Enriched with nourishing ingredients - Suitable for daily use Cons: - May not lather as much as other shampoos - Some may find the packaging to be lacking in aesthetics

Overall, Seren Extra Mild Shampoo is a great option for those looking for a gentle and nourishing shampoo that is safe for sensitive scalp and hair. Its mild formula and nourishing ingredients make it a great choice for daily use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suits Indian consumers' preference for mild hair care products	AC Nielsen, Kantar
Brand Strength	20	18	Established brand with loyal customer base	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for mild shampoos in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for value-conscious Indian consumers	Retail360, IRI
Competition	10	8	Facing strong competition from similar mild shampoo brands	Brand Equity, Mintel
Use-case Advantage	5	5	Convenient pack size for regular use	Euromonitor
Final Market Score	100	76/100 (3.80/5)	Well-positioned mild shampoo with strong brand in a competitive market

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