Sebamed Everyday Shampoo 200 ml pH 5 5 Normal to dry hair mild Gives moisture volume phthalates SLS and parabens free men women l shampoo for dry scalp Toxin free l Clinically proven l Toxin free

Sebamed Everyday Shampoo 200 ml pH 5 5 Normal to dry hair mild Gives moisture volume phthalates SLS and parabens free men women l shampoo for dry scalp Toxin free l Clinically proven l Toxin free

Key Features: - pH balanced at 5.5 - For normal to dry hair - Provides moisture and volume - Free of phthalates, SLS, and parabens - Suitable for both men and women - Specifically formulated for dry scalp - Clinically proven effectiveness - Toxin-free formulation

For whom: This shampoo is ideal for individuals with normal to dry hair looking for a gentle and effective cleansing product. It is also suitable for those with dry scalp conditions seeking a toxin-free solution.

Pros: - Maintains a healthy pH balance for the scalp - Provides moisture and volume to the hair - Free of harmful chemicals such as phthalates, SLS, and parabens - Clinically proven to be effective - Suitable for both men and women

Cons: - May not be suitable for individuals with oily hair - Some users may find the scent too mild

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches consumer preference for pH balanced, toxin-free shampoos	Nielsen
Brand Strength	20	18	Established brand with a reputation for quality and safety	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced for the premium segment	Euromonitor
Competition	10	8	Facing competition from other established toxin-free shampoo brands	Kantar
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry scalp	GfK
Final Market Score	100	76/100 (3.80/5)	Strong contender in the premium toxin-free shampoo segment in India

Factor	Rating (out of 5)	Notes
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