Schwarzkopf Professional Bonacure Scalp Genesis Root Activating Shampoo For Thinning Hair Weak Roots Cleansing Formula for Men Women 200 ML

Schwarzkopf Professional Bonacure Scalp Genesis Root Activating Shampoo For Thinning Hair Weak Roots Cleansing Formula for Men Women 200 ML

About Product: Schwarzkopf Professional Bonacure Scalp Genesis Root Activating Shampoo is specifically designed for thinning hair and weak roots. It is formulated to cleanse the scalp and promote healthy hair growth.

Key Features: - Activates roots to stimulate hair growth - Cleanses the scalp thoroughly - Suitable for both men and women - Contains natural ingredients to nourish the hair and scalp

For Whom: This shampoo is ideal for individuals experiencing thinning hair and weak roots. Whether you have genetic hair loss or are dealing with damage from styling products, this shampoo can help revitalize your scalp and promote stronger, healthier hair growth.

Pros: - Promotes hair growth - Cleanses scalp effectively - Suitable for both men and women - Nourishes hair and scalp

Cons: - May not work for severe cases of hair loss - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formula for thinning hair and weak roots addresses specific consumer needs.	Euromonitor
Brand Strength	20	18	Schwarzkopf is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for scalp care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products in the market.	Retail360
Competition	10	8	Facing competition from other established scalp care brands in the market.	GfK
Use-case Advantage	5	5	Effective for both men and women, widening the target audience.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with tailored formula and competitive pricing, facing market competition.

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