SATINIQUE 2 in 1 Shampoo and Conditioner 250 ml

SATINIQUE 2 in 1 Shampoo and Conditioner 250 ml

SATINIQUE 2 in 1 Shampoo and Conditioner 250 ml is a unique hair care product that combines the benefits of both shampoo and conditioner in one bottle.

Key Features: - Cleanses the hair and scalp effectively - Conditions and detangles the hair for smoothness and manageability - Helps improve hair health and strength - Leaves hair with a fresh and pleasant scent

This product is suitable for individuals who are looking for a convenient and time-saving hair care solution.

Pros: - Saves time by combining two steps into one - Leaves hair feeling soft and nourished - Suitable for daily use - Travel-friendly packaging Cons: - May not provide enough conditioning for very dry or damaged hair - Some customers may prefer separate shampoo and conditioner for specific hair concerns

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers convenient solution for consumers looking to save time on hair care	India Retailing
Brand Strength	20	10	Established brand with loyal customer base in India	Brand Equity
Category Momentum	20	15	Growing demand for 2-in-1 hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Standard
Competition	10	6	Facing competition from other established 2-in-1 shampoo brands in India	The Economic Times
Use-case Advantage	5	5	Addresses the need for a quick and effective hair care solution	Retail Today
Final Market Score	100	66/100 (3.30/5)	Well-positioned 2-in-1 shampoo and conditioner in a competitive Indian market

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