Sacred Grove Herbal Shampoo with Marshmallow Root for Dry Frizzy Hair Sulphate Free Gentle Hair Natural Shampoo for Hairfall Control Unisex 250ml

Sacred Grove Herbal Shampoo with Marshmallow Root for Dry Frizzy Hair Sulphate Free Gentle Hair Natural Shampoo for Hairfall Control Unisex 250ml

This Sacred Grove Herbal Shampoo is specifically formulated to nourish and hydrate dry and frizzy hair. Enriched with Marshmallow Root, it helps in controlling hair fall and promotes healthy hair growth. Free from sulphates, this gentle and natural shampoo is suitable for both men and women.
Key Features: - Contains Marshmallow Root for hair nourishment - Sulphate-free formula - Gentle on hair and scalp - Helps in controlling hair fall - Promotes healthy hair growth
For whom: - Individuals with dry and frizzy hair - Those looking for a natural and gentle shampoo - People experiencing hair fall and looking for a solution
Pros: - Nourishes and hydrates hair - Controls hair fall - Promotes healthy hair growth - Suitable for both men and women
Cons: - May not lather as much as traditional shampoos - Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Marshmallow Root and Sulphate Free align with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for herbal products.	Brandwatch
Category Momentum	20	15	Growing demand for natural haircare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural shampoos in the market.	Kantar
Competition	10	10	Facing moderate competition from other established natural shampoo brands.	Nielsen
Use-case Advantage	5	3	Addresses common hairfall issues faced by Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural shampoo for dry, frizzy hair in the growing Indian market.

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