Richfeel Green Apple Shampoo For Dry Damaged Hair Anti Dandruff Promotes Healthy Shiny and Glossy Hair Nourishes Scalp Makes Hair Soft Smooth All Skin Types 500 ml

Richfeel Green Apple Shampoo For Dry Damaged Hair Anti Dandruff Promotes Healthy Shiny and Glossy Hair Nourishes Scalp Makes Hair Soft Smooth All Skin Types 500 ml

Richfeel Green Apple Shampoo is specially formulated for dry and damaged hair. It contains anti-dandruff properties and helps promote healthy, shiny, and glossy hair. The shampoo nourishes the scalp and makes the hair soft and smooth.

Key Features: - Contains green apple extract - Anti-dandruff properties - Suitable for all skin types - Nourishes and promotes healthy hair

This shampoo is ideal for those with dry, damaged, or dandruff-prone hair. It is suitable for all skin types and helps to nourish and revitalize the hair and scalp.

Pros: - Helps promote healthy, shiny hair - Nourishes the scalp - Suitable for all skin types - Leaves hair soft and smooth Cons: - Some users may find the fragrance too strong - May not be suitable for those with sensitivities to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of benefits for dry and damaged hair.	Vogue, Elle
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today, Business Insider
Competition	10	8	Facing strong competition from both local and international brands in the shampoo segment.	India Retail News, Beauty World
Use-case Advantage	5	5	Addresses multiple hair concerns in one product, appealing to busy consumers.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Well-positioned anti-dandruff shampoo with strong brand presence in competitive Indian market.

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