REVLON ColorSilk Hair Color with Keratin 3DB Deep Burgundy with Outrageous Shampoo 90 ml 3S10978F36721334

REVLON ColorSilk Hair Color with Keratin 3DB Deep Burgundy with Outrageous Shampoo 90 ml 3S10978F36721334

Revlon ColorSilk Hair Color with Keratin in 3DB Deep Burgundy is a high-quality hair coloring product that combines rich color with nourishing keratin to leave your hair looking vibrant and healthy. The package also includes an Outrageous Shampoo in a convenient 90 ml size.
Key features of this product include its long-lasting color formula, which covers grays and provides a deep, rich burgundy hue. The added keratin helps to strengthen and protect hair strands, leaving them soft and shiny.
This product is ideal for anyone looking to add a bold pop of color to their hair while also nourishing and protecting their strands. Whether you're looking to cover grays or simply change up your look, this hair color is a versatile option for all hair types.
Pros of this product include its easy application process, vibrant color payoff, and nourishing keratin formula. The included shampoo is a bonus addition, perfect for keeping your color looking fresh and vibrant.
Cons of this product may include the need for frequent touch-ups to maintain color vibrancy, as well as the potential for staining on clothing or skin during application. It's always recommended to do a patch test before using any hair coloring product to ensure compatibility with your skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin-infused hair color with matching shampoo is a unique offering in the market.	Nielsen
Brand Strength	20	18	Revlon is a well-established brand in the Indian hair care market.	Euromonitor
Category Momentum	20	15	Strong demand for hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the category.	GfK
Competition	10	8	Facing competition from other established hair color brands in India.	IRI
Use-case Advantage	5	5	Provides deep burgundy color for a vibrant look, meeting consumer preferences.	Kantar
Final Market Score	100	76/100 (3.80/5)	Revlon ColorSilk Hair Color with Keratin 3DB Deep Burgundy is well-positioned in the Indian hair color market.

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