Revilus Shampoo 100 ml Pack of 2

Revilus Shampoo 100 ml Pack of 2

Revilus Shampoo is a hair care product specially formulated to promote hair growth and strengthen hair follicles. It contains essential nutrients and oils that nourish the scalp and improve hair texture.

Key Features: 1. Contains biotin, keratin, and other vitamins essential for healthy hair growth 2. Helps reduce hair fall and promote new hair growth 3. Suitable for all hair types 4. Free from harmful chemicals like sulfates and parabens

For whom: Revilus Shampoo is ideal for individuals facing hair fall, thinning hair, or looking to improve overall hair health. It is suitable for both men and women of all ages.

Pros: - Effective in reducing hair fall and promoting hair growth - Nourishes the scalp and improves hair texture - Contains natural ingredients - Suitable for everyday use without causing any side effects

Cons: - May take time to show visible results, especially for severe hair loss cases - The fragrance may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients for Indian hair types.	Cosmetics Design
Brand Strength	20	15	Well-known brand with good reputation in India.	Brand Equity
Category Momentum	20	10	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market.	Retail360
Competition	10	8	Facing moderate competition from established brands.	Euromonitor
Use-case Advantage	5	3	Addresses specific hair concerns common in India.	Vogue
Final Market Score	100	66/100 (3.30/5)	Revilus Shampoo 100 ml Pack of 2 positioned well in competitive Indian shampoo market.

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