Regaliz Densita Everyday Clarifying Shampoo 125ml

Regaliz Densita Everyday Clarifying Shampoo 125ml

Regaliz Densita Everyday Clarifying Shampoo is a gentle yet effective formula designed to cleanse the hair and scalp thoroughly without stripping natural oils.

Key Features: - Contains natural ingredients like licorice extract and aloe vera - Removes buildup and impurities from hair and scalp - Helps to maintain a healthy scalp environment - Suitable for daily use - Paraben-free and sulfate-free

For whom: This clarifying shampoo is ideal for individuals who struggle with product buildup, oily scalp, or flaky scalp. It is suitable for all hair types and can be used daily without drying out the hair.

Pros: - Leaves the hair feeling clean and refreshed - Helps to balance oil production on the scalp - Contains soothing ingredients for a gentle cleanse - Suitable for daily use without causing dryness

Cons: - Some users may find the scent to be too strong - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation for everyday use resonates with Indian consumers.	Vogue India
Brand Strength	20	10	Established brand reputation in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for clarifying shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Retail Today
Competition	10	6	Facing moderate competition from both local and international brands.	Business Standard
Use-case Advantage	5	5	Addresses common hair concerns effectively for daily use.	Femina
Final Market Score	100	66/100 (3.30/5)	Regaliz Densita Everyday Clarifying Shampoo 125ml offers a balanced proposition in the competitive Indian shampoo market.

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