Rajah Ayurveda ROOTZ Shampoo 100ml and 200ml combo Royal Ayurvedic Treatment for your Hair with Goodness of Hibiscus Brahmi Neem and Shirakakai Paraben Free

Rajah Ayurveda ROOTZ Shampoo 100ml and 200ml combo Royal Ayurvedic Treatment for your Hair with Goodness of Hibiscus Brahmi Neem and Shirakakai Paraben Free

Key Features: - Contains natural ingredients like hibiscus, brahmi, neem, and shikakai - Paraben-free formula - Helps in nourishing and strengthening hair - Provides a royal Ayurvedic treatment for your hair
For whom: - Suitable for all hair types - People looking for a natural and Ayurvedic hair care solution
Pros: - Natural ingredients promote hair health - Paraben-free formula is gentle on the scalp - Provides a luxurious Ayurvedic treatment for the hair
Cons: - May not lather as much as chemical-based shampoos - Scent may be overpowering for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of Hibiscus, Brahmi, Neem, and Shikakai offers holistic hair care benefits.	Vogue India
Brand Strength	20	18	Established brand with a focus on Ayurvedic formulations.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the quality and quantity offered.	Retail Today
Competition	10	8	Facing competition from other Ayurvedic shampoo brands in the market.	Business Standard
Use-case Advantage	5	5	Addresses common hair concerns with natural ingredients.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Well-positioned Ayurvedic shampoo combo with strong brand and competitive pricing.

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