Probio Honey Moisture Shampoo 250ml Honey Moisture Mask 200g

Probio Honey Moisture Shampoo 250ml Honey Moisture Mask 200g

About the Product: Probio Honey Moisture Shampoo and Mask are formulated with probiotics and honey to nourish and hydrate the hair. The shampoo gently cleanses while the mask deeply conditions for softer, smoother hair.

Key Features: - Contains probiotics to help balance the scalp's microbiome - Infused with honey for added moisture and shine - Free of sulfates, parabens, and silicones - Suitable for all hair types

For Whom: This product is ideal for those looking to improve the overall health and appearance of their hair. It is especially beneficial for individuals with dry, damaged, or frizzy hair in need of hydration.

Pros: - Hydrates and nourishes the hair - Helps improve scalp health - Adds shine and softness - Free of harsh chemicals

Cons: - Some may find the scent too strong - May not work as effectively for those with oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative use of probiotics and honey for hair nourishment.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos.	Retail360
Competition	10	8	Facing competition from other natural ingredient shampoos in the market.	India Retail News
Use-case Advantage	5	5	Addresses both cleansing and moisturizing needs effectively.	Beauty India
Final Market Score	100	76/100 (3.80/5)	Innovative natural ingredient shampoo with strong brand presence.

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