Plum Tea Tree Dandruff Control Shampoo I With Tea Tree Oil Propanediol Caprylate Willow Bark Extracts I For All Hair Types Dandruff Control Sulphate Free Paraben Free I 100 Vegan 250 Ml

Plum Tea Tree Dandruff Control Shampoo I With Tea Tree Oil Propanediol Caprylate Willow Bark Extracts I For All Hair Types Dandruff Control Sulphate Free Paraben Free I 100 Vegan 250 Ml

Plum Tea Tree Dandruff Control Shampoo is a specially formulated shampoo that helps in controlling dandruff and promoting healthy scalp and hair. The key ingredient, Tea Tree Oil, is known for its anti-fungal and anti-bacterial properties, making it effective in combating dandruff.

Key Features: - Contains Propanediol and Caprylate that help in maintaining scalp health - Includes Willow Bark Extracts that act as a natural exfoliant - Suitable for all hair types - Sulphate-free and Paraben-free - 100% Vegan - Available in a 250 ml size

This shampoo is ideal for individuals who struggle with dandruff and want a gentle yet effective solution. It is suitable for all hair types, making it versatile for different needs and preferences.

Pros: - Effectively controls dandruff - Contains natural ingredients - Cruelty-free and vegan - Suitable for all hair types Cons: - May not lather as much as traditional shampoos - Slightly higher price point compared to regular shampoos

In conclusion, Plum Tea Tree Dandruff Control Shampoo is a great option for those looking for a natural, cruelty-free shampoo that effectively targets dandruff while promoting overall scalp health.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tea tree oil, willow bark extracts, and sulphate-free formula align with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for natural dandruff control shampoos in Indian market.	Mintel
Price Positioning	20	15	Competitively priced within premium segment for natural hair care products in India.	Retail360
Competition	10	5	Facing competition from other established natural dandruff control shampoo brands in the Indian market.	Beauty Trends
Use-case Advantage	5	3	Effective dandruff control suitable for all hair types, addressing a common consumer need.	Haircare Today
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural dandruff control shampoo in competitive Indian market.

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