Plum Hibiscus Ceramides Long Healthy Shampoo Hydrates Conditions Hair Prevents Split Ends Contains Hibiscus Extracts Ceramides 100 Vegan 250ml

Plum Hibiscus Ceramides Long Healthy Shampoo Hydrates Conditions Hair Prevents Split Ends Contains Hibiscus Extracts Ceramides 100 Vegan 250ml

Plum Hibiscus Ceramides Long Healthy Shampoo is a hydrating and conditioning shampoo that helps prevent split ends. It contains hibiscus extracts and ceramides, making it perfect for nourishing and strengthening hair.

Key features of this shampoo include its vegan formula, which is free from harmful chemicals and animal-derived ingredients. The 250ml bottle is convenient for everyday use and travel.

This shampoo is suitable for individuals looking to improve the health and appearance of their hair. It is especially beneficial for those with dry, damaged, or chemically treated hair.

Pros: - Hydrates and conditions hair - Prevents split ends - Contains hibiscus extracts and ceramides - Vegan formula Cons: - May not be suitable for individuals with specific allergies or sensitivities - Bottle size may be small for those with long or thick hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative use of hibiscus extracts and ceramides for hair health	GfK
Brand Strength	20	18	Established brand with strong presence in hair care segment	Euromonitor
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos	Kantar
Competition	10	8	Facing competition from other vegan, natural ingredient shampoos	IRI
Use-case Advantage	5	5	Addresses common hair concerns like split ends and hydration	Nielsen
Final Market Score	100	76/100 (3.80/5)	Plum Hibiscus Ceramides Shampoo offers a strong value proposition in the growing natural hair care segment.

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