Patanjali Kesh Kanti Shikakai Hair Cleanser 650 Ml Natural Conditioning Shampoo For Dry Damaged Hair Scalp Cleansers for Men and Women All Hair Types

Patanjali Kesh Kanti Shikakai Hair Cleanser 650 Ml Natural Conditioning Shampoo For Dry Damaged Hair Scalp Cleansers for Men and Women All Hair Types

Patanjali Kesh Kanti Shikakai Hair Cleanser is a natural conditioning shampoo that is specifically designed for dry and damaged hair. It is enriched with the goodness of shikakai, which helps to cleanse and nourish the scalp effectively.

Key Features: - Contains shikakai, a natural ingredient known for its cleansing and conditioning properties - Suitable for all hair types, including dry and damaged hair - Helps to improve the overall health of the hair and scalp - Free from harmful chemicals and artificial fragrances

For whom: This hair cleanser is suitable for both men and women who are looking for a natural and effective solution to their dry and damaged hair problems.

Pros: - Natural ingredients - Good for dry and damaged hair - Cleanses the scalp effectively - Free from harmful chemicals

Cons: - May not be suitable for those with sensitive skin or allergies to specific ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable for dry and damaged hair, meeting common Indian hair care needs.	Vogue India
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair cleansers in India.	Retail360
Competition	10	8	Facing competition from established and emerging natural hair care brands in India.	Business Standard
Use-case Advantage	5	5	Addresses hair concerns for both men and women, versatile usage.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand with suitable features and competitive pricing in a growing market.

Factor	Rating (out of 5)	Notes
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