Patanjali Kesh Kanti Hair Cleanser Natural 450ml Bottle

Patanjali Kesh Kanti Hair Cleanser Natural 450ml Bottle

Patanjali Kesh Kanti Hair Cleanser is a natural hair cleansing shampoo that is enriched with herbal extracts and essential oils to gently cleanse the scalp and hair without stripping its natural oils.

Key features of this hair cleanser include its natural ingredients like amla, bhringraj, shikakai, neem, tulsi, and henna, which help promote healthy hair growth, reduce dandruff, and nourish the hair from root to tip.

This product is suitable for all hair types, including normal, dry, oily, and damaged hair. It is ideal for those looking for a gentle and natural solution to cleanse their hair and maintain its health and shine.

Pros:
1. Made with natural ingredients
2. Promotes healthy hair growth
3. Nourishes the hair
4. Suitable for all hair types

Cons:
1. Some may find the herbal scent too strong
2. May not lather as much as chemical-based shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	450ml size and natural ingredients align well with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural shampoos in India.	AC Nielsen
Competition	10	8	Facing increasing competition from both local and international natural hair care brands in India.	Kantar
Use-case Advantage	5	5	Addresses common hair issues faced by Indian consumers like dandruff and hair fall.	Retail360
Final Market Score	100	76/100 (3.80/5)	Strong brand with good market fit, facing growing competition in the natural hair care segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—