Patanjali Kesh Kanti Hair Cleanser Milk Protien Shampoo Herbal Care for Healthy Hair Suitable for All Hair Types 650 Ml

Patanjali Kesh Kanti Hair Cleanser Milk Protien Shampoo Herbal Care for Healthy Hair Suitable for All Hair Types 650 Ml

About Product: Patanjali Kesh Kanti Hair Cleanser Milk Protein Shampoo is a herbal hair cleanser that promises healthy hair. This shampoo is enriched with the goodness of milk protein and other natural ingredients that nourish and strengthen the hair. Key Features: - Made with natural ingredients - Nourishes and strengthens hair - Suitable for all hair types - Helps maintain healthy hair and scalp For whom: This shampoo is suitable for all hair types and can be used by both men and women looking to maintain healthy and lustrous hair. Pros: - Enriched with milk protein for added nourishment - Herbal ingredients are gentle on the scalp - Helps in maintaining healthy and shiny hair Cons: - Some users may find the fragrance too strong - May not lather as much as chemical-laden shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers herbal ingredients suitable for various hair types, meeting market preferences.	India Today
Brand Strength	20	18	Patanjali's strong brand presence and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for herbal hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoos in the market.	Business Standard
Competition	10	8	Facing competition from other established herbal shampoo brands in India.	Economic Times
Use-case Advantage	5	5	Addresses common hair issues like hair fall and dandruff effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Patanjali Kesh Kanti Shampoo offers a strong herbal solution with competitive pricing in a growing market.

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