Patanjali Kesh Kanti Aloevera Hair Cleanser 180ML Natural Nourishing Shampoo Herbal Care for Healthy Hair Scalp Cleansers for Men and Women For All Types

Patanjali Kesh Kanti Aloevera Hair Cleanser 180ML Natural Nourishing Shampoo Herbal Care for Healthy Hair Scalp Cleansers for Men and Women For All Types

About Product: Patanjali Kesh Kanti Aloevera Hair Cleanser is a natural nourishing shampoo that provides herbal care for healthy hair. It is specifically formulated to cleanse the scalp and promote overall hair health.

Key Features: - Contains aloe vera for added nourishment and hydration - Suitable for both men and women - Formulated for all hair types

For whom: This hair cleanser is ideal for individuals looking for a natural and herbal solution for their hair care needs. It is suitable for both men and women, and for all hair types.

Pros: - Nourishing formula with aloe vera - Promotes healthy hair and scalp - Herbal ingredients for gentle cleansing

Cons: - Some users may find the herbal scent overwhelming - May not be suitable for those with specific scalp conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera and herbal ingredients align well with current market trends for natural hair care products.	Euromonitor
Brand Strength	20	10	Patanjali's strong brand presence and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for herbal hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoos in the market.	Retail360
Competition	10	6	Facing competition from established herbal shampoo brands in the market.	Business Standard
Use-case Advantage	5	5	Suitable for both men and women, catering to a wide target audience.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Patanjali Kesh Kanti Aloevera Hair Cleanser is well-positioned in the growing Indian herbal hair care segment.

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