Oriflame Milk and Honey Gold Shampoo and Conditioner 400ml

Oriflame Milk and Honey Gold Shampoo and Conditioner 400ml

The Oriflame Milk and Honey Gold Shampoo and Conditioner is a luxurious hair care set that helps nourish and strengthen your hair.

Key Features: - Enriched with milk and honey extracts, known for their moisturizing and conditioning properties - Helps to soften and detangle hair, leaving it smooth and manageable - Formulated to protect and strengthen hair from root to tip - Has a pleasant fragrance that lingers on the hair for hours

For whom: This shampoo and conditioner set is suitable for all hair types, especially dry and damaged hair in need of hydration and repair.

Pros: - Effectively moisturizes and nourishes the hair - Leaves hair feeling soft and smooth - Helps to detangle and manage frizzy hair - Has a pleasant and long-lasting fragrance

Cons: - Some users may find the scent too strong - May not be suitable for those with very oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Milk and honey are popular natural ingredients in Indian hair care products.	Euromonitor
Brand Strength	20	18	Oriflame is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoo and conditioner sets in India.	AC Nielsen
Competition	10	8	Facing competition from both international and local brands offering similar products in India.	Kantar
Use-case Advantage	5	5	Addresses the need for nourishing and moisturizing hair care solutions in Indian market.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit with competitive pricing in growing Indian premium hair care market.

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