Olaplex No 4 Bond Maintenance Shampoo 100 ml

Olaplex No 4 Bond Maintenance Shampoo 100 ml

- About Product: Olaplex No 4 Bond Maintenance Shampoo is a reparative shampoo that gently cleanses and restores moisture to hair, leaving it feeling soft and healthy.

- Key Features: This shampoo is formulated with Olaplex's patented bond-building technology to repair and strengthen damaged hair. It is sulfate-free, paraben-free, and cruelty-free, making it safe for all hair types.

- For whom: This shampoo is ideal for those with damaged or chemically-treated hair, as well as anyone looking to maintain the health and integrity of their hair.

- Pros: Users rave about how this shampoo helps improve the overall condition of their hair, leaving it looking and feeling healthier. It also has a pleasant scent and lathers well, making it a joy to use.

- Cons: Some users find the price of this shampoo to be on the higher side, and others have mentioned that it can be drying if used too frequently.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers advanced bond maintenance technology suitable for Indian consumers' hair needs.	Beauty Insider
Brand Strength	20	18	Olaplex is a well-known and trusted brand in the hair care industry.	Brandwatch
Category Momentum	20	15	Shampoos in high demand due to increased focus on hair care in India.	Mintel
Price Positioning	20	10	The price point may be a bit high for the Indian market compared to local brands.	Retail Gazette
Competition	10	10	Facing competition from both international and local brands offering similar hair care solutions.	Business Standard
Use-case Advantage	5	3	The product's small size makes it convenient for travel and trial purposes.	Vogue India
Final Market Score	100	76/100 (3.80/5)	Olaplex No 4 Bond Maintenance Shampoo 100 ml holds strong in a competitive Indian shampoo market.

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