OGX Thick Full Biotin Collagen Volumizing Shampoo Conditioner Combo Vitamin B7 Biotin Collagen Hydrolyzed Wheat Protein 770 ml

OGX Thick Full Biotin Collagen Volumizing Shampoo Conditioner Combo Vitamin B7 Biotin Collagen Hydrolyzed Wheat Protein 770 ml

- About Product

The OGX Thick Full Biotin Collagen Volumizing Shampoo and Conditioner Combo is designed to promote thicker, fuller hair. Enriched with vitamin B7 biotin, collagen, and hydrolyzed wheat protein, this duo helps strengthen and volumize hair, leaving it looking healthier and more luscious.

- Key Features

- Contains biotin, collagen, and wheat protein for added volume
- Promotes thicker, fuller hair
- Strengthens and nourishes hair
- Helps improve hair health and appearance

- For whom

This product is suitable for individuals looking to add volume and thickness to their hair. It is ideal for those with fine or thinning hair who want to improve the overall health and appearance of their hair.

- Pros & Cons

Pros:
- Adds volume and thickness to hair
- Strengthens and nourishes hair
- Improves overall hair health

Cons:
- May not be suitable for individuals with very fine or oily hair
- Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Biotin and Collagen popular in Indian market	Euromonitor
Brand Strength	20	18	OGX is a well-established brand with strong consumer trust	Brandwatch
Category Momentum	20	15	Growing demand for volumizing shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar volumizing shampoos in India	Retail360
Competition	10	8	Facing moderate competition from other volumizing shampoos in the Indian market	Kantar
Use-case Advantage	5	5	Addresses the need for volume and thickness in Indian consumers' hair care routine	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit position this product well in the growing Indian volumizing shampoo market.

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