OGX Anti Breakage Keratin Oil Shampoo

OGX Anti Breakage Keratin Oil Shampoo

OGX Anti Breakage Keratin Oil Shampoo is a specially formulated shampoo designed to strengthen and repair damaged hair.

Key features of this shampoo include the infusion of keratin protein, which helps to fortify hair strands and reduce breakage.

This shampoo is ideal for individuals with weak, damaged, or over-processed hair who are looking to improve the overall health and appearance of their hair.

Pros of this shampoo include its ability to nourish and strengthen hair, as well as its pleasant scent. However, some users may find the consistency of the shampoo to be a bit thick.

Overall, OGX Anti Breakage Keratin Oil Shampoo is a great option for those looking to repair and protect their hair from breakage.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin oil is a popular ingredient in high-end shampoos in India.	Euromonitor
Brand Strength	20	18	OGX is a well-established brand with strong consumer trust in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in India.	Retail360
Competition	10	10	Facing strong competition from other premium hair care brands in India.	Kantar
Use-case Advantage	5	3	Addresses common hair breakage issues faced by Indian consumers.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing premium hair care segment in India.

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