Nuskhe by Paras Ayurvedic Rice Water Conditioning Shampoo 200ml Keratin Protein Rice Water Argan Oil

Nuskhe by Paras Ayurvedic Rice Water Conditioning Shampoo 200ml Keratin Protein Rice Water Argan Oil

Nuskhe by Paras Ayurvedic Rice Water Conditioning Shampoo is a natural and herbal shampoo that is formulated to nourish and strengthen hair. It contains the goodness of keratin protein, rice water, and argan oil, which work together to provide deep conditioning and repair damaged hair.

Key Features: - Contains natural ingredients like keratin protein, rice water, and argan oil - Nourishes and strengthens hair - Helps repair damaged hair - Provides deep conditioning - Suitable for all hair types

For whom: This shampoo is perfect for those looking for a natural and herbal alternative to chemical-laden hair care products. It is suitable for all hair types, including dry, damaged, and color-treated hair.

Pros: - Natural and herbal ingredients - Nourishes and strengthens hair - Helps repair damaged hair - Suitable for all hair types

Cons: - May not lather as much as chemical-based shampoos - Scent may not be appealing to all users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients like keratin protein, rice water, and argan oil.	Vogue India
Brand Strength	20	10	Established brand with a loyal customer base in the ayurvedic segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar ayurvedic shampoos in the market.	Business Standard
Competition	10	6	Facing competition from both established and emerging ayurvedic shampoo brands.	India Today
Use-case Advantage	5	5	Addresses common hair concerns like damage repair and nourishment.	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned ayurvedic shampoo with competitive pricing and popular ingredients.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—