Nimson Rosemary Anti Hair Fall Shampoo with Rosemary Methi Dana Reduces Hair Loss Breakage Nourishes Hair Deep Cleansing Suitable for Men and Women 250 ml

Nimson Rosemary Anti Hair Fall Shampoo with Rosemary Methi Dana Reduces Hair Loss Breakage Nourishes Hair Deep Cleansing Suitable for Men and Women 250 ml

Nimson Rosemary Anti Hair Fall Shampoo is specially formulated to combat hair loss and breakage. Infused with the goodness of rosemary and methi dana, this shampoo nourishes the hair from root to tip, promoting healthier and stronger hair growth.
Key Features: - Reduces hair loss and breakage - Nourishes hair - Deep cleansing formula - Suitable for both men and women - Comes in a 250 ml bottle
For whom: This shampoo is suitable for anyone experiencing hair fall and breakage issues. Whether you are a man or a woman, this shampoo is designed to help improve the overall health of your hair and scalp.
Pros: - Helps reduce hair fall - Nourishes the hair - Suitable for both genders Cons: - Some may find the scent of rosemary to be overpowering - May not work for severe hair loss issues

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Key ingredients like Rosemary and Methi Dana align with current consumer preferences for herbal hair care solutions	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for hair care products	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal anti-hair fall shampoos in the market	AC Nielsen
Competition	10	8	Facing strong competition from established brands offering similar herbal hair fall solutions	IRI
Use-case Advantage	5	5	Addresses common hair fall and breakage issues for both men and women	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to brand reputation, ingredient alignment, and competitive pricing.

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