Nikrut Natural Organic Transparent Shampoo Base Pure 1000 Ml

Nikrut Natural Organic Transparent Shampoo Base Pure 1000 Ml

This shampoo base is made with natural and organic ingredients, free from harmful chemicals and additives. It is transparent, showing the purity of the ingredients used.

Key features of this shampoo base include its gentle cleansing action, nourishing properties, and ability to maintain the natural pH balance of the scalp. It can be customized with essential oils, herbs, or other ingredients to suit individual hair care needs.

This product is suitable for anyone looking for a natural and organic alternative to commercial shampoos. It is great for those with sensitive scalps, allergies, or those simply looking to avoid harsh chemicals in their hair care products.

Pros: - Made with natural and organic ingredients - Gentle on the scalp - Customizable with essential oils and other ingredients - Maintains natural pH balance

Cons: - May not lather as much as traditional shampoos - Requires additional ingredients for customization - Packaging may be bulky for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large volume size and transparent formula align with consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand reputation for quality and natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic shampoo products.	Retail Gazette
Competition	10	6	Facing moderate competition from other organic shampoo brands in the market.	Nielsen
Use-case Advantage	5	5	Suitable for daily use and various hair types, offering versatility.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Nikrut Natural Organic Transparent Shampoo Base Pure 1000 Ml is well-positioned in the growing Indian organic hair care segment.

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