Naturica Moisturising Defense Shampoo for Normal and Dry Hair with Black Mulberry and Grape Extract 250ml

Naturica Moisturising Defense Shampoo for Normal and Dry Hair with Black Mulberry and Grape Extract 250ml

This Naturica Moisturising Defense Shampoo is specially formulated for normal and dry hair types, enriched with natural ingredients like Black Mulberry and Grape Extract.

Key features of this shampoo include its deeply hydrating formula that helps to nourish and moisturize the hair from root to tip, leaving it soft, shiny, and manageable.

This shampoo is suitable for those with normal to dry hair looking to improve hydration and restore moisture balance to their locks.

Pros of this shampoo include its gentle yet effective formula that is free from harsh chemicals like sulfates and parabens, making it safe for regular use.

Cons of this shampoo may include the need for a separate conditioner for those with very dry or damaged hair, as well as the need for more frequent washing for those with oily hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with Black Mulberry and Grape Extract catering to normal and dry hair needs.	Beauty Insider
Brand Strength	20	18	Established brand with positive reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos in the market.	Retail Today
Competition	10	0	Intense competition in the natural shampoo segment with multiple players offering similar products.	Business Standard
Use-case Advantage	5	3	Addresses specific needs of both normal and dry hair types, offering versatility to consumers.	Vogue
Final Market Score	100	66/100 (3.30/5)	Innovative natural shampoo with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
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