Naturali Rice Water Shampoo for Frizzy and Dry Hair With Rice Water Sulphate Free For Women Clarifying Shampoo Paraben Free 200 ml

Naturali Rice Water Shampoo for Frizzy and Dry Hair With Rice Water Sulphate Free For Women Clarifying Shampoo Paraben Free 200 ml

Naturali Rice Water Shampoo is a clarifying shampoo designed to target frizzy and dry hair. Enriched with rice water, this sulphate-free formula helps to cleanse the hair and scalp while also providing hydration and nourishment.

Key Features: - Contains rice water to help nourish and hydrate hair - Sulphate-free formula to gently cleanse without stripping natural oils - Paraben-free to reduce the risk of irritation or allergic reactions - Designed to target frizz and dryness, leaving hair smooth and manageable

For whom: This shampoo is ideal for women with frizzy and dry hair looking for a clarifying shampoo that can help improve the texture and manageability of their hair.

Pros: - Gentle formula suitable for daily use - Helps to reduce frizz and improve hair texture - Enriched with rice water for added hydration and nourishment

Cons: - May not be suitable for all hair types, particularly those with sensitive scalps - Some users may find the scent too strong or overwhelming

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rice water and sulfate-free formula align with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair care products in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other natural hair care brands with similar offerings.	IRI
Use-case Advantage	5	5	Addresses specific needs of frizzy and dry hair, a common concern in Indian market.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural shampoo for frizzy and dry hair in a competitive market.

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