Moroccanoil Volume Shampoo 250 ml

Moroccanoil Volume Shampoo 250 ml

- About Product: Moroccanoil Volume Shampoo is a lightweight formula that gently cleanses and boosts volume in the hair. Infused with nourishing argan oil, keratin, and other revitalizing ingredients, this shampoo helps to strengthen and add body to limp, lifeless hair.

- Key Features: This volumizing shampoo is sulfate, phosphate, and paraben-free, making it safe for color-treated hair. It also leaves hair with a beautiful shine and a fresh, floral scent.

- For whom: Moroccanoil Volume Shampoo is ideal for those with fine or thin hair who are looking to add fullness and body to their locks. It is also suitable for all hair types and textures.

- Pros & Cons: Pros: Adds volume and body to the hair, strengthens and nourishes with argan oil, sulfate-free formula, safe for color-treated hair. Cons: Some may find the price point to be on the higher side compared to other shampoos.

Overall, Moroccanoil Volume Shampoo is a great choice for those looking to boost volume and add shine to their hair without weighing it down.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Volume-boosting properties align with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Moroccanoil is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in India.	AC Nielsen
Competition	10	10	Facing moderate competition from other premium shampoo brands in India.	Kantar
Use-case Advantage	5	3	Addresses common volume concerns in Indian hair types.	GfK
Final Market Score	100	76/100 (3.80/5)	Moroccanoil Volume Shampoo 250 ml holds strong potential in the premium shampoo segment in India.

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