Minimalist Anti Dandruff Shampoo Clarifying Shampoo with Salicylic Acid Climbazole Piroctone Olamine Remove Flakes Soothes Itchy Scalp Reduces Dandruff Sulphate Free Fragrance Free Suitable for All Hair Types For Women Men 200 ml

Minimalist Anti Dandruff Shampoo Clarifying Shampoo with Salicylic Acid Climbazole Piroctone Olamine Remove Flakes Soothes Itchy Scalp Reduces Dandruff Sulphate Free Fragrance Free Suitable for All Hair Types For Women Men 200 ml

Key Features: - Contains salicylic acid, climbazole, and piroctone olamine to effectively remove flakes and reduce dandruff - Soothes itchy scalp and promotes healthy hair growth - Sulphate-free and fragrance-free formula - Suitable for all hair types, including sensitive scalps - Comes in a 200ml bottle for long-lasting use

For whom: This minimalist anti-dandruff shampoo is suitable for both women and men who struggle with dandruff and want a gentle yet effective solution for a healthier scalp.

Pros: - Clinically proven ingredients to combat dandruff - Suitable for all hair types, including color-treated hair - Gentle formula does not strip the scalp of natural oils - Fragrance-free for those with sensitivities

Cons: - May not lather as much as traditional shampoos - Some users may prefer a scented formula for a more luxurious experience

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with key ingredients for effective dandruff removal.	Allure, Vogue
Brand Strength	20	10	Established brand with good reputation in hair care.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium anti-dandruff shampoos.	Retail Gazette, Business Standard
Competition	10	6	Facing competition from established anti-dandruff shampoo brands in India.	Hindustan Times, The Economic Times
Use-case Advantage	5	5	Addresses common scalp issues for both men and women effectively.	Elle, GQ
Final Market Score	100	66/100 (3.30/5)	Innovative anti-dandruff shampoo with strong market potential in India.

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