Mildy Everyday Shampoo 100 ml

Mildy Everyday Shampoo 100 ml

Mildy Everyday Shampoo is a gentle and nourishing shampoo designed for daily use. Its mild formula cleanses the hair and scalp without stripping away natural oils, leaving hair soft, shiny, and healthy.

Key Features:
- Mild and gentle formula
- Nourishing ingredients
- Suitable for daily use
- Leaves hair soft and shiny

For whom:
Mildy Everyday Shampoo is suitable for all hair types, including sensitive scalp. It is ideal for those looking for a gentle yet effective shampoo for daily use.

Pros:
- Gentle on the hair and scalp
- Nourishing ingredients help improve hair health
- Suitable for daily use without causing dryness or irritation

Cons:
- May not be as effective for deeply cleansing the hair and scalp for those with oily hair or scalp issues

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Right balance of cleansing and mildness for daily use.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in India.	Nielsen
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the 100 ml shampoo segment in India.	GfK
Competition	10	6	Facing moderate competition from similar mild shampoos in India.	IRI
Use-case Advantage	5	5	Suitable for daily use without causing scalp dryness.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced mild shampoo with good market fit in India.

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