MERLION NATURALS Traditional Shampoo Bar 100 gm x 3 pcs Shikakai Reetha Handmade with Natural Herbs

MERLION NATURALS Traditional Shampoo Bar 100 gm x 3 pcs Shikakai Reetha Handmade with Natural Herbs

This MERLION NATURALS Traditional Shampoo Bar is a natural and handmade product that contains Shikakai and Reetha, two powerful herbs known for their benefits for hair.

Key Features: - Made with natural herbs - Free from harsh chemicals - Suitable for all hair types - Eco-friendly packaging - Long-lasting and economical

For whom: This shampoo bar is suitable for anyone looking for a natural alternative to traditional liquid shampoos. It is especially beneficial for those with sensitive scalp or hair issues.

Pros: - Gentle on the scalp - Helps to improve hair texture and shine - Environmentally friendly - Convenient for travel

Cons: - May take some time to get used to for those used to liquid shampoos - Might not lather as much as synthetic shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shikakai and Reetha ingredients align with consumer preference for herbal hair care.	Euromonitor
Brand Strength	20	10	Established brand reputation for natural and handmade products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoo bars in the market.	AC Nielsen
Competition	10	6	Facing moderate competition from established and emerging natural hair care brands.	Kantar
Use-case Advantage	5	5	Convenient and eco-friendly packaging appeals to environmentally conscious consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong market potential for MERLION NATURALS Shampoo Bar due to alignment with consumer trends and competitive pricing.

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