Meera Shampoo Strong and Healthy 80ml

Meera Shampoo Strong and Healthy 80ml

- Meera Shampoo Strong and Healthy is a herbal shampoo formulated to strengthen and nourish hair, promoting overall hair health.

- Key features of Meera Shampoo Strong and Healthy include the infusion of natural ingredients such as Shikakai, Green Tea, and Hibiscus which help in repairing damaged hair, reducing hair fall, and promoting hair growth.

- This shampoo is suitable for individuals looking to improve the strength and health of their hair, especially those dealing with hair fall and damage.

- Pros of Meera Shampoo Strong and Healthy include its herbal formula that is gentle on the hair and scalp, its ability to strengthen and nourish hair, and its pleasant fragrance. Cons may include the availability of the product in certain regions and its slightly higher price point compared to regular shampoos.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Meera Shampoo Strong and Healthy 80ml offers key features that cater to Indian consumers' hair care needs.	Hindustan Times, The Economic Times
Brand Strength	20	18	Meera is a well-established brand with a loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Strong growth in shampoo market due to increasing consumer demand.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced to attract price-sensitive Indian consumers without compromising quality.	The Hindu, Livemint
Competition	10	5	Facing strong competition from other established shampoo brands in the Indian market.	India Today, Outlook
Use-case Advantage	5	3	Meera Shampoo Strong and Healthy 80ml addresses specific hair care concerns of Indian consumers effectively.	Vogue, Femina
Final Market Score	100	76/100 (3.80/5)	Meera Shampoo Strong and Healthy 80ml is well-positioned in the competitive Indian shampoo market with its strong brand and product features.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
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